Search Engine Working Methodology?
If any one wants to learn digital marketing or only SEO by self learning from internet, them he must be looking for the answer that how search engine work. This is an atmost basic question is SEO tutorial. Let's start;
Every search engines have three basic step of working
- Crawling
- Indexing and
- Retrieval and optimization
Crawling:
Crwaling is acquisition of a website data by search engines. In this step search engine make a scan of the targeting website an/or pages. This step is made by search engine to index the elligible websites.
Technogy in Crawling: An automated bot called 'SPIDER' is used by search engines to crwal the web pages. Initially this SPIDER could crawl hundreds of pages per second, but now it is thousands of pages per second.
Types of Crawling:
Two type of crawling can be done in a search engine.
1. Auto Crawling by the SPIDER.
2. Manual or Forced Crawling by the webmasters tool.
The step of search engine working methodology is
Indexing:
Indexing is the process of saving webdata to google database when crawling is processed. Google crawl & index webpages everytime when a changes is made in the relevant pages. I will suggest everyone do not index unecessary pages of your website.
Retrieval:
Retrieval is the process by search engine in which they act on the input query and revealed the most appropriate results. Different search engines uses different retrieval method to show the relevant results.
How do search engine rank pages?:
Every search engines have their own algorithm and methodology to show the relevant result. There are certain basic and common factors in all search engines which generate the page ranking of the websites.
1. Search engines love keyword rich and high standard contents.
2. Back links and Anchor text.
3. On page optimization.
4. Read "Factors affecting rnaking of the websites in search engines"
A master link to crawl your web pages manually without using webmaster tool:
If you want a forced crawling or manual crawling for your web page. Here is the direct link where you could submit your webpages for quick indexing.
https://www.google.com/webmasters/tools/submit-url?pli=1
What all you need is a gmail id. Just login with your gmail id in the browser and open the above link and start crawling your sites.