What is the perfect "Keyword" for great SEO?
The very precise answer - Keyword is nothing but your product. It is obvious if your doing SEO then there must be some products for which you are doing SEO. These products are know as keywords in digital marketing language. The keywords play a very important role in contents. And contents are the king in SEO. Keywords may be a word, a phrase or a sentence. The basic need of the role of keywords could be understood by "how search engine works".
Do remember - search engine is a machine:
Why I am saying to remember that search engine is a machine! Let me explain. When you will be writing an article you might have been two things in the mind - first is to provide the great article to the audience and second is to writing in a way that whenever someone is searching relevant to your article subjects he must got your article in search engines. Sometimes it happens that rather than a great article search engine does not recognize that article relevant to the queried keywords and rank that article a lower number. That is why I am saying that search engine is a machine and you must have to write according to its functional way and algorithm. If you really want to get top rank by the search engine go for the keywords research because you are going to convince a machine.
Search your products or keywords in major search engines:
The basic keyword research can be made by searching the keywords or products in the search engines. After getting the results search engines also suggests relevant keywords. For example when we search on Google it says at the end of the page - People also ask!
Google Keywords Planner:
I always prefer Google Keywords Planner as it is the best keyword research tool. What you need to do is setting up an account on keyword planner. However google has provided this tool for there adwords customers but you may also use this if you have stopped using adwords or do not want to use paid adwords.
Do not verbose keywords:
Yes you should not insert your keywords in a huge number. This might block your article from the search engines considering as a low quality article/content.
Other Keyword planners:
Following are some great keyword planner and tools which may help you in finding relevant keywords:
- Moz Keyword Explorer
- Google AdWords Keyword Planner Tool
- Google Trends
- Microsoft Bing Ads Intelligence
- Wordtracker’s Free Basic Keyword Demand