Importance of PPC:
You must have seen 'ad' leveled search results, sponsored search results and shop list advertisment on the top page of major search engines like Google and Bing. These search results are seen because the concern company has paid some bucks in order to shows such results. However some experts say that people who know that this is advertisment ignor such results. But you should also know that from a survey it is found that only 40% people know the fact behind ad leveled results and organic search results. In my point of view SEO and PPC both are important for online reputation of a company. Let's find why I am saying like that...
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