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In a very simple but mathematical language SEO is the subset of SEM. Mean SEO is part of all practices in SEM. SEO stands for search engine optimization where SEM stands for search engine marketing. From the words itself SEM seems a bigger word as is occupied all practices which market a product on internet or search engine. In SEM practices adwords might be a part of this, other type of PPC practices also a part of SEM. While in SEO, the only practices which rank website on the top among the organic search results. Now a days seach engine marketing is being the more trending word than SEO. However both terms have their own importance. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

Authored by Navya Chaudhary style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-3538483902923215" data-ad-slot="9578803945"> Black Hat SEO refers to those SEO practices which does not obey the search engine guidelines. Means if one is uses tricks and methodologis beyond the search engine guidelines to rank his/her website than such practices are undergoes in black hat SEO practices. With the help of black hat SEO tactics people tried to rank their website in lesser time than usually it takes. However every search engine has their own terms to penalize such site if found practicing black hat SEO. In this article I will introduce you with the black hat SEO practices and it's consequences. Warning! Don't be oversmart with black hat SEO practices:     Okay so here I can tell the story of one man in SEO world there is a term called black hat a...

The Bing Webmaster Tools was known as Bing Webmaster Center before a while. Just like the Google it is also a free tool to index, crawl and troubleshoot the crawling errors in websites. You might be aware that bing is the Microsof's product. A brief history about Bing Search Engine: Bing is a web search engine. It is owned by Microsoft. You might have remember Microsoft MSN search, Windows live search and Live search. Later Bing as a search engine was introduced by Microsoft. This search engine is developed on asp.net platform. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

This is very important to measure what you are improving in SEO. In this article I will introduce you with the tools and applications from which you can actually measure the improvements in your sites performance and SEO status. There are many tools available in the online market. There might free and paid tools for SEO monitoring. Google Search Console - My first free tool for SEO Monitoring: Bing Webmaster Tools - Another search console for Bing search Engine: Google Analytics - Another free but must use tool for SEO results monitoring. Would you like to increase traffic? These tools you must use to increase your website traffic https://digital-marketing-journal.online/5-tools-must-use-increase-traffic/ This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

What does it mean by Off-Page SEO: Off page Search Engine Optimization means optimizing the parent website page without making any changes in the page or website. Here one thing is noticeable that such SEO practices is known as Off page not Off website SEO. Means we have to optimize the page not the website. Actually in SEO we need to move page by page. We can not optimize a website at once. For building reputation in INTERNET world we need to work step by step. Off page SEO is also a step towards making online reputation. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

What is new In this article about on page SEO: In this article I am not going to bore you if you have already visited and read blogs about on-page SEO tips. Along with in this article I will start from zero so that newcomers can also enjoy this article about on-page SEO. The things I have manage in this article is practical presentation of on-page SEO practices. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

In simple language language off-page SEO means what people say about your website on online platforms, and on-page SEO mean how much your website is SEO friendly. In more details for off-page SEO you need to fame your website through various social platforms, directories, emails and PPC strategies. While in on-page SEO you need to modify your meta tag, meta description, changes in html, H1, H2, H3 tags and of course keywords & contents. In this article I will let your learn the introduction and basic steps about off-page SEO and on-page SEO practices. In the next article a detailed discussion about off-page and on-page SEO practices will be discussed separately. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital-marketing-journal.online/submit-article-for-digital-marketing/

Google Search Console or Google Webmaster Tools - Introduction: Google search console previously known as Google Webmaster is a completely free tool from Google. If you are learning SEO then it should be the first, primary and best free tool to communicate with your website and SEO. Google search console or webmaster tool help you to accelerate your SEO strategies and optimize your website. It also detect issues in your website, even it will tell you if your website is malware infected. As per my advise one should go for Google search console or webmaster tools as a first step of his SEO practices. In this article I will tell you in brief about the functioning of Google search console or webmaster tools. The details about the important part of the Google search console will be discussed later in next SEO tutorials. This article has been left incomplete for guest posting and blogging. If you want to be that one guest blogger than submit your article at the following page https://digital...

What is the perfect "Keyword" for great SEO? The very precise answer - Keyword is nothing but your product. It is obvious if your doing SEO then there must be some products for which you are doing SEO. These products are know as keywords  in digital marketing language. The keywords play a very important role in contents. And contents are the king in SEO. Keywords may be a word, a phrase or a sentence. The basic need of the role of keywords could be understood by "how search engine works". Do remember - search engine is a machine: Why I am saying to remember that search engine is a machine! Let me explain. When you will be writing an article you might have been two things in the mind - first is to provide the great article to the audience and second is to writing in a way that whenever someone is searching relevant to your article subjects he must got your article in search engines. Sometimes it happens that rather than a great article search engine does not recogniz...

So you are here to learn SEO, Good! But before getting in technical practices may I consider that you have all basic knowledge of your business. No? Yes? or may be? So attaintion ladies and gentle man, for SEO first of all you must have a initial knowledge of your business and products. Let's start in detail; In further SEO tutorials you will go through a detailled discussion about On-page and Off-page SEO practices. The Off-page SEO practices is about 30% technical and 70% about your marketing skills. In on-page SEO practices 60% work is technical and 40% work is content marketing. I have repeatedly mentioned in the articles that "Contents are the King". If you have earned high quality of writing, sufficient marketing skill and keyword planning than you have done your 80% of the SEO job. In this article I will teach you how to and how much you have to know about your business and products to start SEO. So let's start. Meet frequently to your marketing team: Suppose y...

Search Engine Working Methodology? If any one wants to learn digital marketing or only SEO by self learning from internet, them he must be looking for the answer that how search engine work. This is an atmost basic question is SEO tutorial. Let's start; Every search engines have three basic step of working Crawling Indexing and Retrieval and optimization Crawling: Crwaling is acquisition of a website data by search engines. In this step search engine make a scan of the targeting website an/or pages. This step is made by search engine to index the elligible websites. Technogy in Crawling:  An automated bot called 'SPIDER' is used by search engines to crwal the web pages. Initially this SPIDER could crawl hundreds of pages per second, but now it is thousands of pages per second. Types of Crawling: Two type of crawling can be done in a search engine. 1. Auto Crawling by the SPIDER. 2. Manual or Forced Crawling by the webmasters tool. The step of search engine working ...

What is Search Engine Optimization (SEO)? May be the most common question to be asked from the beginners. In the startind days of internet surfing we consider organic search results  (including ad leveled results) as they are ranked on search engines according to their reputaion and/or services provided by them. But now you are asking this question that what is SEO, it means you got the point that organic search results may be altered with some efforts. If you really don't know the abcd of SEO than I must tell you from the very beginning. Remind that time when you search anything on Google or other search engines; Suppose your keyword was "shop laptop", and you got results like; Three types of results reveled when you entered the your keyword in search engine. (The above results are taken from Google) 1. "Ad" leveled results 2. Sponsored shoping results 3. Organic search results. Here results - 1. "Ad" leveled results & 2. Sponsored shoping results...